« Slow and low
Main
Mockbusters »
Micro-oils

When I am emperor, marketing copy writers will not be able to just make up fake science-y-sounding concepts like "micro oils".

How do I know that "micro-oils" are made up? Well I'm not a chemist, but I do know how to use a search engine. And when I type the words Nutritive Fruit Micro Oils into Google, there isn't a single result anywhere in all the world's online knowledge other than in reference to this particular brand of shampoo. I stopped counting after 70 results all about "Fructis".

If "micro-oils" mattered in any factual way, I'm pretty sure there would at least be a wikipedia article written about them. Probably by a grad student. Or perhaps by the engineer that added them to shampoo. But there's not, and to me that's pretty solid evidence that "micro-oils" only exist in the minds of shampoo marketing consultants.

Comments
blog comments powered by Disqus
The views expressed on this site are mine personally, and do not necessarily reflect the views of my employer.