Because in silicon valley we're surrounded by computer tech professionals, I know that it's easy to forget how hard computers are to use for most people. To adjust for that, I try to resist designs that add subtle features or new interaction styles, because they will confuse people.
But even so, watching my Grandma try to use her computer is a stark reminder that I have completely lost touch with average users. For example, over the phone I might have recommended that she use Picasa for organizing photos, since I think it's very easy to use: But actually Picasa is very confusing for her, basically unusable. And the reason isn't that it's poorly designed, so much as that it's just not designed for someone with such a total lack of understanding of basic computer concepts. Some examples:
Computers are just way too hard to use. You might argue that Apple doesn't have this problem because they design all of the software to work together. I would almost agree, except that for users who buy a non-Apple-brand digital camera, there will always be some dumb third-party software that makes things just as confusing. While it's true that OSX doesn't have much third-party software available to muddy up its Macintoshes, Apple has no inherent immunity to this problem. If anything, its lack of widespread support is it's best protection--- if Apple had 80% market share, Canon would have written a confusing Photo Import Utility for it, too. |